This was a fascinating take on F1 and fashion. I found your observations compelling. One detail that stood out to me was that, through their clothing, the pay disparity between drivers was quite apparent. The rookies and the lower-paid drivers didn't dress as sharply or look as sophisticated as the more well-heeled drivers. Lewis, Charles, Esteban, Pierre, and Nico all looked, generally speaking, more put-together than their younger peers who make a lot less. I think it's also worth remembering that all these characters come from the motoracing milieu. Their lives have been dirty for, at minimum, the last decade. They come from worlds where they are regularly covered in oil, grease, and carbon brake dust. It is only now, at "the pinnacle of motorsport," that any of these guys have ever had to dress up. However, this supports your point - the teams should help these characters present themselves a bit better.
I totally agree with you, Aaron! I think athletes in general — with a few exceptions like Hamilton — aren’t really invested in fashion, since their focus is usually on performance and competition, which is totally normal.
But as every sport now has a strong business side, the best thing brands can do, as you said, is help them present themselves to the world in a way that conveys who they are and the brands they represent.
This was a fascinating take on F1 and fashion. I found your observations compelling. One detail that stood out to me was that, through their clothing, the pay disparity between drivers was quite apparent. The rookies and the lower-paid drivers didn't dress as sharply or look as sophisticated as the more well-heeled drivers. Lewis, Charles, Esteban, Pierre, and Nico all looked, generally speaking, more put-together than their younger peers who make a lot less. I think it's also worth remembering that all these characters come from the motoracing milieu. Their lives have been dirty for, at minimum, the last decade. They come from worlds where they are regularly covered in oil, grease, and carbon brake dust. It is only now, at "the pinnacle of motorsport," that any of these guys have ever had to dress up. However, this supports your point - the teams should help these characters present themselves a bit better.
I totally agree with you, Aaron! I think athletes in general — with a few exceptions like Hamilton — aren’t really invested in fashion, since their focus is usually on performance and competition, which is totally normal.
But as every sport now has a strong business side, the best thing brands can do, as you said, is help them present themselves to the world in a way that conveys who they are and the brands they represent.
Thanks for the comment!
Someone said Yuki’s suit was similar to what they wore in the 2003 NBA draft and I haven’t been able to unsee that 🤣
Oh I see 😂